This year the promotion lasts for five days from June 24 through June 28.

When registering for the promotion, a parent can use one ticket for up to two children. The notification includes a barcode they can print out or take to a Build-A-Bear store on a device to be scanned. John said the 200,000 tickets was how much the companys data showed the companys staff could accommodate. Once enrolled in the rewards program, guests will be notified via email by June 21 if they are among the 200,000 guests in the U.S., U.K.